Business Development Forum
Date: Nov. 8, 2018
Speech Person: David, Co-Funder of Soda
Topic: How to start business in EU and UK
Location: Shenzhen, China/Online
Why do Business in Europe? Long-term goals or short term sales?
A discussion on “Sustainable Competitive Advantage”.
The power and importance of brands. Discuss historic perception that
Asian companies just want to sell volume. This is what needs to change
and is vital for success in Europe.
Partnering. Choose someone who cares! And shares long term brand
development and brand objectives.
Discussion on Distributors, Agents, Own Representation or Own
Company. How important is a physical presence in Europe?