Livestreaming Ecommerce has become a new massive sales channel
China ecommerce has reached 1 trillion dollars in 2020, which increased 138 billion from 2019, Live streaming ecommerce contributes obviously to this increasing data, it was estimated to be 60 billion USD in one year.
Now streaming sales become more and more powerful, not very similar as youtube live, such live stream sales make good use of influencer streams on their own social media channels to encourage sales, customers have multiple channels to choose the products they need. Not only Taobao, Tmall, JD, Pinduoduo,VIP.com but also live streaming channels like Douyin, Redbook...Even though Alibaba's Taobao live still ranks NO. 1 for live streaming about 80%, but another large Chinese e-commerce player, Douyin is increasing more and more strongly.
What is live streaming? Sell on Douyin vs Tiktok?
Short Video Selling
Similar to various good things of life and snack recommendations such as late-night snacks, each short video can be linked to a products window, and the audience can be attracted to click on the product link by introducing the product or letting the product appear.
Live Streaming Selling
This is the current delivery method chosen by most merchants, and it is also a way for Douyin to support traffic, which is to sell goods through live streaming.
As long as you have enough time, high-rate eloquence, and some discounts, there is no upper limit on the sales volume of your live streaming.
Can you make money on Douyin-Sales performance on Douyin?
Actually Douyin is Chinese tiktok, whose users are all located in China.Douyin KOL sales cover all categories, fashion, food, education, skincare, health, sports...If you can choose suitable KOL to list products, it can be very helpful to get sales quickly.
As Douyin top streaming sales ranking, you may find one KOL with 2-4 million followers can sell out 15000-17000 pcs products in one streaming event.
Sum Up
SODA Global Marketing is also working on developing useful sales channels for customers, SODA offers Customised Sales Development Channel Service to help customers to start selling smart and easier in China. Service to
We can help you to make use of KOL on Douyin to do branding promotion, also develop live streaming sales channels to launch this new style of ecommerce.