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Advertising in China

Advertising
in China

CHINESE ADVERTISING 

Matrix ADS CHANNELS for your brand

Digital social media
SOCIAL MEDIA ADS
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LOCAL
PLATFORM ADS
Computer Software Guidance
BAIDU ADS
Advertising
OFFLINE ADS

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SOCIAL MEDIA ADS

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Weibo Ads
  • Set up Weibo Ads account

  • Mass audience including followers and potential followers, 400 million audience.

  • Accurate positioning based on social and profile features

  • Campaign set up and data follow up

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Wechat Ads
  • Set up Wechat Ads account

  • 1.1 billion audience.

  • Accurate positioning based on social and profile features

  • Campaign set up and data follow up

  • Moment/Official Account/Mini Program Ads

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Douyin Ads
  • Set up Douyin Ads account

  • Mass audience including followers and potential followers, 600 million audience.

  • Accurate positioning based on social and profile features

  • Campaign set up and data follow up

LOCAL PLATFORM ADS

SODA can help to match suitable local platform to list and promote your product or service.

  • Top localisation platforms account setting up

  • Key product/service listing

  • Ads managemen

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Baidu ADS

SODA can help to build suitable Baidu ads strategy based on your budget , market plan. Baidu ads is most direct promotion way to drive traffic to your official website, good feeding for your brand and product promotion.

  • Billions of search volumes per day, 100M traffic flow

  • Identify target audience by 2 millions information matrix

  • Multiple Baidu Ads options available

  • SODA help you to set up Ads account

  • Ads management

  • Ads performance report

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Offline ADS

SODA help you to plan and publish on suitable ads channels, like elevator, bus, metro, highway, TV...

  • Define offline advertising strategy

  • Propose suitable ads channels based on client's definition

  • Confirm ads plan and project leadtime

  • Ads campaign creation and publication

  • Ads management

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  • What is Little RedBoook (Xiaohongshu) App mean?
    Xiaohongshu, also known as Little Red Book, was developed in June 2013 by Charlwin Mao Wenchao and Miranda Qu Fang as an online shopping guide for Chinese consumers that allows users to rate products and discuss their buying experiences with others. Little Red Book’s founders' primary goal is to deliver the best e-commerce services to Chinese people. Little Red Book was now a successful Chinese social commerce website with almost 100 million active members.
  • How little RedBook become popular in social media?
    Xiaohongshu concentrates on establishing retailers, brand promotion and consumer online shopping centers. As time went by, Xiaohongshu started to look for opportunities for overseas products. In October 2014, Xiaohongshu built a cross-border e-commerce platform of its own, known as the RED Mall, where international brands can sell their products to Chinese consumers. Little Red Book was a successful Chinese social commerce website with almost 100 million active members. Celebrities and Redbook's own KOLs are among the platform's most influential users. A group of Redbook KOLs who live abroad and have a lot of clout: Australia, the United States, and the United Kingdom are all in the top ten in number of KOLs, consumers outside of China process more influence on average than those within the country.
  • Who are little RedBook Active Users
    Little Red Book active users are estimated as one hundred million users and most of them belong to millennials(41%) and Gen Z (58%). Approximately 90% of the active users are women. Based on the highly active users, young women (Gen Z), Xiaohongshu attracts popular products and provides an excellent platform for marketing and advertising skincare, cosmetics, and fashion items.
  • How Redbook marketing become successful in social media
    Xiaohongshu, also known as Little Red Book, soon established itself as a better and more dependable option, particularly with warehouses in free-trade zones that could reduce shipping costs dramatically. Little Red Book launched its brand account in March 2019, when there appears to be a market need for a safe and economical way to buy foreign goods. Little Red Book built a cross-border e-commerce platform of its own, known as RED Mall, where international brands can sell their products to Chinese consumers. Little Red Book a service that connects marketers with influencers and key opinion leaders to arrange sponsored content. Redbook formed collaborations with a number of well-known international businesses and expanded the platform's e-commerce capabilities. Little Red Book emphasizes "authenticity" and encourages and rewards high-quality content articles and videos.
  • What are the features of Red Book?
    Features of RedBook 1. Almost similar to Facebook 2. Can comment on the content 3. Liking on the content “thumbs up button” 4. Can “collect” or save post photos
  • What are the Premium brands’ marketing successes on Little Red Book?
    Premium Brands in Xiaohongshu and their number of mentions from Intelligence Firm L2 1. Hugo Boss 2. Max Mara 3. Chanel 4. Dior 5. Bally
  • What is Zhihu in social media?
    Zhihu.com or the Chinese equivalent of Quora in the United States was founded by Zhou Yuan, Huang Jixin and Li Shenshen that commenced in August 2010. The website was released on January 26, 2011. Zhihu has amassed over 44 million questions, encouraging people to share knowledge, stories and insights, and to locate their answers. Over the years, the agency additionally advanced its commercial enterprise version and went IPO, with a list at the New York Stock Exchange on March 23, 2021 (Zhihu Inc – ADR) is a famous on-line content material network with the mission of allowing humans to share expertise, knowledge, experience, and insights even as additionally locating their personal answers.
  • What does Zhihu marketing can do?
    Zhihu is a question and answer on social-media a new art of sharing knowledge experiences online. These ways are good opportunities to inspire youth and all aspiring to become success and reach their dream. Zhihu marketing releasing trending topics and promoting products. This become the most famous platform to share knowledge by giving the opportunities to market their books or any article and/or tips that can be helpful and to inspire all people for their future. Zhihu customers have a tendency to be typically indispensable thinkers. Users are extra aware of a selected subject matter and inclined to study the posts they're involved in.
  • Who are the users of Zhihu in social media?
    Zhihu users reached the average number 94.3 million active users and most of them made up of educated people, around 80% of Zhihu users have a bachelor's degree or more. This means that Zhihu's main consumer base is highly engaged and educated users. In addition, Most users are between 20 and 35 years old. According to data from baidu.com, 35% of users earn more than 15,000 RMB per month, so Zhihu users are educated and have purchasing power.They are the target audience for marketers.
  • What are the practical products that can sell on Zhihu?
    Zhihu is an ideal platform for brands working in business-to-business, education, or other difficult areas, thanks to its youthful yet highly educated profession al user base. Zhihu is especially effective for firms offering professional services or high-end products because its visitors are already looking for specific information on a wide range of topics (anything that benefits from a bit of explanation). This is true for niche products like personal care, technology, and baby products, as well as services like insurance, financial investment, education, and healthcare.
  • How to start marketing on Zhihu?
    Of course not, you can find easy way to register on Zhihu: 1. Open your account in Zhihu (choose your account) 1.1. Personal Zhihu Users account 1.2. Zhihu Brands/Organization account 2. Zhihu brand Account Verification 2.1. Have Professional email address to activate your account 2.2. Type of account you must have:Choose between a business, government or other organization account 2.3. Account verification(blue badge) 3. Requirements and Documents needed 3.1. China Business license learn more 3.2. Company’s name and operating license, valid ID 3.3. Nature of Business 3.4. Avatar Expert who can process your Zhihu Content Marketing Zhihu is an effective social media platform in China that can bring lots of opportunities for companies. Zhihu as a pathway to increase awareness or Power their brand authentically by building a relationship with their target market. SODA Expert can help you for everything about Zhihu, including account setting, content creation and audience engagement.
  • What is a business registration certificate in Hong Kong?
    A business registration certificate in Hong Kong refers to the legal cerficate given by the Hong Kong registrar of companies to prove that a company is legally registered to operate in Hong Kong.
  • Can a foreigner start a company in Hong Kong?
    Yes. Any foreigner is free to start a company in Hong Kong as long as one is law abiding and and follows the Chinese government regulations regarding business operations.
  • How can a foreigner register a company in Hong Kong?
    As a foreigner you can follow the steps below to register a company in Hong Kong: Choose your company name Choose a company secretary. Collect the required documents like directors' particulars and secretary particulars. Fill company registration form from Hong Kong registrar of compnanies. Submit the document to the Hong Kong registar of companies. Wait for your company registration certificate.
  • What is the business registration fee in Hong Kong?
    It costs about $400 for registration of a new company in Hong Kong.
  • How long does it take to register a company in Hong Kong.
    It typically takes about three weeks to recieve your company registration certificate after the submission of all the registration documents to the registrar of companies in Hong Kong. From there, you can then begin your license application process for your company.
  • What are the regulations for starting a business in China?
    The following are some of the Chinese foreign company regulations: 1. As a foreigner you are regulated to start a company category type foreign invested Enterprise (FIE). 2. For technology Enterprises the Chinise law regulates companies with the data security law.
  • How to setup a company in China as a foreigner
    Here are the steps to set up a company in China as a foreigner: Decide the company name. Prepare the articles of association and Memorandum of association. Prepare the particulars of directors and company secretary, like their identity documents and addresses. Reserve and pay for the chosen company name. Lodge the company application form and the attached documents to the State Administration for Industry and Commerce (SAIC) authority for company registration. Apply for a company business account. Get the registration certicate and apply for a business license.
  • What are the challenges in doing business in China?
    These are some of the few challenges of doing business in China despite the huge upside: Difficulty to penetrate the Chinese market due to stiff competitions. SODA Global Marketing will help you with this. Unique Chinese culture and language, making it hard to do business in China. You can work with local Chinese marketing experts like SODA Global Marketing to overcome this. An entirely new online space in China. Unlike the rest of the world where online marketing is dominated by the same, same tech giants. China offers a new bunch of online platforms which are entirely new to people looking to do business in China.
  • How much does it cost to set up a company in China?
    Depending on the industry and scope of your business in China, the company registration fee will vary. But typically, it costs between $200 to $1000 of company registration fee on avarage to register a company in China.
  • Why do companies set up in China?
    Companies are setting up in China because of the huge demand and market for goods and serices and the availabiltiy of both skillled and unskilled labour for any industries. Companies are also flocking to invest in China due to the recent rise of the middle class with high purchasing power in China.
  • Can foreigners start a company in China?
    Yes. Any foreigner can setup a company in China. As long as one is law abiding and without a criminal record, any one is free to register a company in China as long as the company is legally registered and meets the Chinese set company regulations for foreign invested Chinese companies.
  • Does China have a company registry?
    Yes. China has a company registry. The government authority concerned with the registration and regulations of companies in china is the State Administration for Industry and Commerce (SAIC).
  • How to get a China business registration certificate?
    Here are the steps required to get China business registration certificate: First you have to decide the name of the company to be established. The second thing is preparing the articles of association and Memorandum of association for your company. Then prepare the particulars of directors and secretary of the company as documents. Reserve and pay for the chosen company name. Lodge the company application form and the attached documents to the State Administration for Industry and Commerce (SAIC) authority for the company registration. Pay for the company registration certificate. Wait for the company registration certicate to be processed by the SAICand apply for a business license.
  • How to set up a company in Singapore as a foreigner.
    Here are some of the most important steps for setting up a company in Singapore as a foreigner: 1. Get a company registration agent in Singapore. Although this is not compulsory, it will help save your a lot of money and time during your Singapore company registration process. 2. Choose a name for the company to be registered. 3. Get all your required documents ready, like Id cards and addresses for your company share holders. 4. Choose a company secretary as a standard procedure. 5. Register your business name. 6. Submit your Singapore company registration form to the Accounting and Corporate Regulartory Authority (ACRA). 7. Wait for your Singapore company registration certificate.
  • What are singapore company registration services?
    Here are some of the most common Singapore company registration services : Singapore company name registration service. Company bank account registration service. Singapore company incorporation by the ACRA Business license registration service. Singapore company address registration.
  • What is Singapore's company registration cost?
    Registering a comapany in Singapore as a foreigner costs about $500. This can be divided into the business name registration fee and the actual company registration fee paid to ACRA. Adding up to about $500.
  • What is a Singapore company registration certificate?
    A Singapore company registration certificate is a certificate issued by the Accounting and Corporate Regulatory Authority (ACRA) in Singapore to prove that a given company is legally registered and allowed to do business in Singapore.
  • How do I form a company in Singapapore?
    To form a company in Singapore, here are a few requirements and standard procedures. Requirements for company registration in Singapore. 1. At least one local director for the foreign invested company. 2. A company secretary to ensure the company is in compliance with the laws and regulations. 3. Particulars of the directors and the company secretary. 4. Company registration fees. Steps for registering a company in Singapore: 1. Choose a company registration agent in Singapore. 2. Choose a company name. 3. Draft your Memorandum of association and articles of association. 3. Collect and submit your documents to ACRA. 4. Wait for your company registration certificate.
  • What does Baidu can do?
    Baidu dominates the Chinese search engine market. Google has no place in China and may not be ideal for promoting the business in this country. Reportedly, more than 60% of china’s research is carried on Baidu. The Chinese Google has various Search Engine Marketing (SEM) options, including Search Engine Optimization (SEO) and Pay per Click (PPC). Moreover, there is Baidu Brand Zone and Display Advertisement.
  • What are the 3 steps  to start digital marketing in China-Baidu SEO tools?
    3 steps to start digital marketing in China-Baidu SEO Guide from SODA China Marketing 1. Domain and Host- The first step in your Baidu SEO plan should be to get a Chinese domain (.CN) and hosting in Hong Kong or China. 2. Chinese Content- Baidu works with the government, which means that they go through all the content that gets posted online. 3. Follow digital laws of China- your website's content having to following the strict digital laws of China, it also has to be in simplified Chinese, because Baidu doesn't like content that is in traditional Chinese and English.
  • What is the best chinese seo?
    In China they don't use Google, but rather Baidu because it's in Chinese and because China has enforced strict digital rules that have banned Google, Facebook, Twitter and Instagram in the country. Baidu's monthly active users (MAUs) hit 580 million in June and more than enough reason for you to familiarize yourself with the platform and create your SEO plan around it.
  • What are the 4 best seo services in Baidu?
    BAIDU CHINESE SEARCH ENGINE SERVICES 1. Keyword seo & ranking- Normally 3-8 weeks can rank a new word to first page, SODA guarantee 70% service fee refund if keyword can not be ranked on first page finally 2. Chinese keyword research and analysis- Chinese keyword research and analysis. Chinese words are very different from English. 3. Website Index- Submit to Baidu to make the website main page index, working leadtime is 7-25 working days. It is a must before you want to rank your website on Baidu in China 4. Baidu Ads- CPC ads on Baidu If you have China companyWe can help you to create one Baidu ads accountRun ads for you to attract target audience within your budget
  • What are the baidu seo practices ?
    Best baidu seo practices 1. Following digital laws of China. Baidu has to be in simplified Chinese 2. Having Domain and Host 3. Get ICP certificate 4. Creating unique & quality content 5. Keyword research and SEO 6. Improving the quality and authority of your site by optimizing all the on-page content and blogs with the best keywords 7. SODA provides Baidu website index, Baidu SEO, and Baidu keywords ranking&research&analysis.
  • What are the tips for Baidu marketing strategy in China?
    Here are a few tips to help you make the most of Baidu as a marketing tool in your overall digital marketing strategy in China. I. Effective website design UX/UI- Just like Google and Bing search engines, Baidu search engine drives traffic and ranks higher websites with better user experience and user interface. This is because their algorithms are designed to give priority to websites that would give a positive experience to a user. II. Baidu SEO marketing Strategy in China- Focusing on only the right keywords will save you so much time and effort in your Baidu SEO marketing strategy. III.Baidu digital advertising in China- Baidu is a very powerful advertisement channel for businesses in China, with over 6 billion queries performed on the platform every single day. IV. Baidu Content Marketing Strategy- Baidu content marketing strategy in China relies more on consistency and reliability with your content. You will have to turn up to listen to your Chinese audience's content and information needs.Your content should be able to guide your prospects from information seekers to your brand’s buyers. V. Baidu Website Optimization- What you should focus on in your Baidu website optimization marketing strategy should be your website speed, website conversion rate, mobile friendliness optimization and UX optimization.
  • What are the types of Baidu advertisements?
    Types of Baidu advertisements 1. Baidu SEM 2. Baidu Ad Search marketing in China 3. Baidu display Ads marketing in China
  • Why Chinese e-commerce successful worldwide?
    The development of eCommerce in China is taking a very different path to the one emerging in North America and Europe. In its infancy, China’s Internet commerce was dominated by Jack Ma’s visionary Alibaba company, winning many plaudits for its creativity, reliability and technical functionality. Today’s online shopping experience in China is deep and wide; a dynamic combination of social media, instant messaging, short-form videos, live streaming as well as fast, secure online payment mechanisms understood and accepted by the vast majority of Chinese citizens.
  • What are the e-commerce agency guidelines china?
    E-commerce agency guidelines on how to sell Chinese e-commerce 1. Having an official account on popular Chinese e-commerce for Global merchants. 2. Understand audiences of different sales platforms 3. Know cost, limits and certificates requried of platforms 4. Select suitable sales platform for you 5. Sales positioning for product, price 6. Optimise Launch Strategy 7. E-Commerce Logistics Consulting
  • Best e-commerce chinese agency tips on how to built name on chinese e-commerce
    On setting up on how to start a e-commerce business in China, you must have the following: I. E-commrce Registration a. Register your shop account b. Set up your shop c. Product listing creation d. Promotion e. Sales management II. E-commrce Distribution a. List your products to 200+ shops b. Multiple E-Commerce shops c. Promote inside platform d. Promotion in external medias
  • What are the e-commerce companies in China?
    THE POPULAR CHINESE E-COMMERCE FOR GLOBAL MERCHANTS 1. TMALL GLOBAL- Tmall.com, formerly Taobao Mall, the largest Chinese-language website for B2C online retail, operated by Alibaba Group. 2. JD GLOBAL- JD.com, also formerly called 360buy, It is one of the two massive B2C online retailers in China by transaction volume and revenue except Tmall. 3. SOCIALE-COMMERCE- The most popular social e-commerce platforms in China are Douyin(Tiktok), Weibo, WeChat, Xiaohongshu(Little RedBook), Zhihu, etc.
  • What are 6 successful services for entering e-commerce companies in China?
    SODA Global Marketing 6 successful services for entering e-commerce companies in China 1. Account registration and verification 2. E-marketing: products listing 3. Operation of Tmall store 4. Online sales service 5. Domestic logistic 6. Distribute on 200+ Taobao stores for your products
  • Which social media are most popular in China
    Social media platforms are very different in China, we can not use Facebook, Twitter, Instagram in China, top popular social media is Wechat, Weibo,Douyin... You may check more useful information from our article here.
  • Whether I can sell on Tmall or JD, but I don't have China company?"
    Yes! Tmall and JD have global platform for non-China brands to sell their products to China.If you have company in your local place, you can sell on both. SODA can help you to register Tmall/JD global shop, operate the shop daily, very easy to start. Want to know more about China ecommerce, kindly click here.
  • What should be my first step to do if I want to sell my brand in China
    If you already have a brand, now you would like to develop the market in China, the first step should be registering a trademark, since you will use that official name to promote on coming all media channels. About process and how to register, kindly to check our service and related article.
  • How I promote Douyin in China? Is Douyin same as Tiktok?
    In China, we use this APP as Douyin.Now Douyin is top short video platform, also very strong to sell via live streaming. You you would like to know more about Douyin marketing, please click here. If you would like to know sell on Douyin, please click here.
  • What are the ways of advertising in China
    One of the most important aspects of how to open an advertisement in China is selecting the right Chinese advertising matrix ads for your brand. Online advertising in China is one of the most popular and simple ways to advertise products in China. Having accounts from top social media ads in China such as Weibo Ads, WeChat Ads, and Douyin Ads that have already built a large engagement rate that can probably access your product. Some other way to advertise in China is thru Local Platform Ads, Baidu Ads, and Offline Ads.
  • How does mobile advertising in China can do?
    China has known to be the world's largest mobile market. Mobile phones also have a significant contribution to the ever-growing advertising china. Mobile social media apps have a far higher level of engagement and interest in China. Mobile advertising is fuelled by the big players in e-commerce, including Alibaba, Baidu, and Tencent. According to Statista, China's mobile marketing volume reached an average of 1838.8 billion yuan during the Pandemic period (2020 and 2021). The Chinese online retail sector will reach $713 billion in 2022, according to the research "Trends and Outlook for the World's Largest eCommerce Market.
  • What is the top online advertising in China?
    In China they don't use Google, but rather Baidu because it's in Chinese and because China has enforced strict digital rules that have banned Google, Facebook, Twitter and Instagram in the country. By the end of 2018 Baidu was recorded to have 161 million daily active users and more than 3.3 billion searches per day - more than enough reason for you to familiarize yourself with the platform and create your SEO plan around it. Baidu dominates the Chinese search engine market. Google has no place in China and may not be ideal for promoting the business in this country. Reportedly, more than 60% of china’s research is carried on Baidu. The Chinese Google has various Search Engine Marketing (SEM) options, including Search Engine Optimization (SEO) and Pay per Click (PPC). Moreover, there is Baidu Brand Zone and Display Advertisement.
  • What is Baidu digital laws of China?
    In addition to your website's content having to following the strict digital laws of China, it also has to be in simplified Chinese, because Baidu doesn't like content that is in traditional Chinese and English. If you are not familiar with the language, you can hire one Chinese copywriter or use SODA copywriting service to help you for Chinese SEO content out.
  • How offline advertising in china works?
    Your product plan can publish on suitable ads channels, like elevator, bus, metro, highway, TV 1. Propose suitable ads channels based on client's definition 2. Confirm ads plan and project leadtime 3. Ads campaign creation and publication 4. Ads management
  • What social media are top popular in China
    Social media platforms are very different in China, we can not use Facebook, Twitter, Instagram in China, top popular social media is Wechat, Weibo,Douyin... You may check more useful information from our article here.
  • Whether I can sell on Tmall or JD, but I don't have China company?"
    Yes! Tmall and JD have global platform for non-China brands to sell their products to China.If you have company in your local place, you can sell on both. SODA can help you to register Tmall/JD global shop, operate the shop daily, very easy to start. Want to know more about China ecommerce, kindly click here.
  • What should be my first step to do if I want to sell my brand in China
    If you already have a brand, now you would like to develop the market in China, the first step should be registering a trademark, since you will use that official name to promote on coming all media channels. About process and how to register, kindly to check our service and related article.
  • How I promote Douyin in China? Is Douyin same as Tiktok?
    In China, we use this APP as Douyin.Now Douyin is top short video platform, also very strong to sell via live streaming. You you would like to know more about Douyin marketing, please click here. If you would like to know sell on Douyin, please click here.
  • What is WeChat and how does it work?
    WeChat is a one of the most popular social media apps in China, with over1.3 millions active users per Month. WeChat works by allowing it's user to make video calls, audio calls, instant messaging and form socializing groups.
  • How to advertise on WeChat?
    3 ways to advertise on WeChat Advertising on WeChat through the use of WeChat Official Account Ads. Once you have verified your WeChat Official Account you can use the back office to begin your Advertising campaigns. Advertising on WeChat through the use of WeChat Miniprogram Ads. You can use the WeChat moments to begin your Advertising on WeChat. Through the use of WeChat moments Ads. WeChat Moments Ads are vital for retarteting and redirecting potential clients to the WeChat Official Account or landing page. Check out more ways to advertise and benefit from WeChat marketing in China here https://www.soda-global.com/post/wechat-marketing-strategy
  • How to use WeChat for marketing
    Yes! Users can add video from YouTube or Vimeo with ease: Enter App Settings Click the "Manage Questions" button Click on the question you would like to attach a video to When editing your answer, click on the video icon and then paste the YouTube or Vimeo video URL That's it! A thumbnail of your video will appear in answer text box
  • What is wechat mini program?
    WeChat mini programs are third party applications used in WeChat to get more functionality from the app. Some of the most common types of WeChat mini programs include translations apps eCommerce apps and interactive maps.
  • How to open a weChat official account
    WeChat official accounts are the official verified WeChat accounts for specific businesses. You can open WeChat official account using the following steps: 1. Get your business registration certificate and other business verification documents ready. 2. Go to weChat official account signup page. 3. Enter your Email and phone number. 4. Submit buiness regitration certificate and any other company/business verification document requested. 5. For foreign companies you will have to pay 1000$ for verification. It typically takes 5-7 days to verify a buiness registered in China and takes about 14 days to verify businesses registered outside of China.
  • What are weChat moments
    WeChat moments are simple the daily texts, videos, images and gifs shared on friends timelines.
  • Why Choose SODA Global Marketing as your WeChat marketing agency?
    At SODA Global marketing agency, we understand that your content is the only link between your brand and your brand's propects. That is why we strive to strenghten this bond through proposing and implementing your own unique WeChat marketing strategy that would attract, engage and command attention from your target audience.
  • What is Wechat channel
    Wechat channel is one video sharing function on Wechat, users can share their own short video there, their contacts on wechat will be recommended to watch.
  • What types of Wechat public accounts can be registered by overseas company?
    There are two types of Wechat public accounts, Wechat service account and Wechat subscription account. For overseas business entity can only register Wechat service account.
  • What is weibo?
    Weibo is one of the most popular social media networks in China, with over 570 million monthy active users(MAU).
  • How does weibo work?
    As a social media tool, you can do the following with weibo. Create and post content in form of videos, text, images and gifs in chinese language. Follow and view other people content. Comment and Share weibo posts. Create, manage and join Weibo groups. See and follow trending content Used as an instant messaging app. Weibo stories. Follow and manage official Weibo accounts.
  • What is weibo account?
    A weibo accont can either be a personal or official buiness account. A person account is just a typical Weibo account used by an individual to post, follow and share content as well as instant messaging etc. While a Weibo official business account refers to an official verified account for a given business or company. Unlike personal account, it comes with advance marketing features to help businesses market their products and services on the platform.
  • Marketing china weibo users monthly
    Currently, Weibo has 573 million monthly active users (MAU). This makes Weibo the second most used social media platform in China following WeChat, which currently has 1.26 billion monthly active users (MAU).
  • What is Weibo marketing?
    Weibo marketing refers to the use of Weibo platform to promote products and services to potential clients though weibo content marketing, Weibo Search Engine Optimization or Weibo Advertising.
  • How much does it cost to advertise on Weibo?
    It cost brands about $1500 to set up adverting account in order to start marketing their products and service in Weibo. After brands have competed the Weibo advertising setup the KPI used is cost per 1000 Impressions(CPM). Weibo advertising cost 10RMB (CPM)
  • How do you promote on Weibo?
    Here are some of the ways of promoting your products and services on Weibo: 1. Set up your ad account and start advetising your products and services in Weibo. 2. Perform keyword research for your brand and write SEO optimized content for your brand. 3. Use Weibo Seo for your products and services to appear when a user enters certain keywords on Weibo. 4. Research analyse and define your audience then write content that attracts, interests and engages your target audience to help boost your weibo products and services. 5. Engage with your target audience throught comments and messages to help promote your products and services. 6. Use local hashings to help promote your products or services at specific locations. 7. Make use of Weibo's trending contents to guide your content efforts and promote your brand's products and services. For more information about this check out https://www.soda-global.com/post/how-to-start-weibo-marketing-5-main-tips-to-promote-on-weibo-understand-from-here-first
  • Is hiring a Weibo Marketing agency worth it?
    Hiring a professional weibo marketing agency depends on your needs for weibo marketing and your budget. If you are a business with enough resources to hire a marketing agency, it would be worth the effort. This is because a professional weibo marketing agency has experience with marketing on Weibo, hence you will be more assured of getting a positive ROI for your investement.
  • How to get followers on Douyin?
    Here are a few tips to help you get followers on Douyin: 1. Create a Douyin account. 2. Post unique and creative content that can capture the attention of Douyin users to increase your chances of getting Douyin followers. 3. Create content based on hashtags and trending topics. 4. Take advantage of Douyin challeges to move with the crowd and hopefully get more followers to your account. 5. You can also use Douyin advertsing to increase the reach of your Douyin content and that way you get a chance to increase your Douyin followers. 6. Try to leverage on the content that has been proven to work by others but add a touch of your uniqueness to it to make you stand out. 7. For businesses verify you account to increase your brand's trust hence more brand followers.
  • How do you market ing on douyin
    Here are some of the ways of marketing on Douyin: You can market on Douyin through your account advertising. You can also market on Douying by linking your eCommerce stores like Taobao, Tmall and JD to your Douyin account. To market on Douyin, you can also leverage on KOLs to promote you products and services to their audiences. With Douyin account you can also market through your own organic content outreach and account followers to showcase your products and services to your audience. Check out more ways to benefit fro Douying in China here https://www.soda-global.com/post/live-streaming-apps-in-china-douyin-drive-big-sales-chinese-tiktok
  • How much does it cost to advertise on douyin?
    The avarage cost of setting up advertising in Douyin is about $260. The minimum top-up is about $8000. On avarage it costs about 20RMB per 1000 impressions(CPM) and an avarage of 3RMB per click.
  • Can you make money on Douyin?
    Yes you can make money on Douyin. But only with an account with huge following and considered a KOLs type of account. If you have managed to gather a huge following of your content and accont you can earn money in the following ways: 1. Using affiliate links in your Douyin account, so that you get a commission whenever someone buys a product or service from your account. 2. Through working with brands in order to market their products and services and they pay you. 3. You can also make money in Douyin through Working with Marketing agencies like Soda-Global Marketing agency. 4. Another way of making money with Douyin is throught signing up to MCN (Multiple Channel Network), who will help manage and monetize your account and pay you.
  • Is Douyin and Tiktok the same?
    Douyin and TikTok are different social media apps but from the same mother Company ByteDance. Tiktok was specifically designed for the Western world audience while Douyin is specifically designed to be used in the Mainland China.
  • What is the best time to post on Douyin
    When it comes to increasing chances of going viral or increasing engagements in Douyin, timings are vital. The best time to post on Douyin is when their are more users at a given time on the platform. Like when people are free. Like during lunch times, evenings and night times as well as week- ends.
  • How do you make money on Douyin
    You can make money in Douyin in the following ways: 1. As a KOL working with a digital marketing agency. 2. As a KOL working with a given brand promoting its products or services. 3. Working as a KOL affiliate marketer to promote product and services on your accont and getting a commission from purchases made on throught your account. 4. Working with Multi Channel Network (MCN) agencies as a KOL where you will get paid for your account usage to market products and services through it.
  • How do I increase Douyin reach?
    You can increase Douyin reach through the following ways: 1. Using Hashtags on your content to help boost its reach. 2. Find your own niche and target market that will always love and engage with your content hence increase it's reach. 3. Experiment with the kinds of Douyin videos you make and determine the style that get the most engagement from your audience. 4. Create content based on what's trending at the time, to get a boost on a trending topic. 5. Use your other social media channels like Weibo and WeChat to promote your Douyin account. 6. Post on Douyin regularly and consistently to keep your engagements and followers number growing. 7. Leverage on other KOLs through featuring and invites on your account to get a chance to interact with their followers. 8.Use Douyin advertisement to increase your audience reach. 9. Last but not least, liase with Digital marketing agencies, Like SODA Global marketing to help boost your Douyin reach and engagements mostly if you are a brand or company new to China.
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