SODA creation team will work on brand background audit and research first, then work out

• Brand positioning, conception, structure,

• Brand assets like brand name, story, slogan, mission, vision

• Brand strategy as Go to market strategy, brand experience strategy, customer experience strategy

Based on competitor's product and new trend analysis, SODA experts will work out product strategy

• Product Feature Strategy

• Target Audience Strategy

• Product Price Strategy

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SODA experts will work out sales strategy to help customers to start selling via right sales channels

• Sales Org. Strategy

• B2B/B2C Sales Strategy

• Ecommerce Channel Strategy

• Offline Sales Strategy

• Before Sales Strategy

• After Sales Strategy

SODA Business Expert will audit customer's business plan for China market, then work out 

• China Organisation Strategy: China team structure with functions

• Business Entity Strategy: China or HK business entity strategy

• Intellectual Property Strategy: IP strategy for the brand protection in China​

Based on customer's product strategy and budget, SODA expert will work out suitable marketing strategy

• Marketing Org. Strategy

• Marketing Channel Strategy

• Advertising Budget Strategy

SODA strategy expert will keep monitoring and following up achievements of each strategy, give advice on progress.

Such annual service solution includes monthly call meetings and unlimited email consultings to secure the result of strategy SODA provides.