top of page
Branding mockup set



Start Selling Smartly in China

Branding in China is very different from other countries,

since there are different language, culture and design style.

SODA Global Marketing Strategy Experts will help

you to launch or do positioning of your brand.



Brand Strategy 

SODA creation team will work on brand background audit and research first, then work out

  • Brand positioning, conception, structure,

  • Brand assets like brand name, story, slogan, mission, vision

  • Brand strategy as Go to market strategy, brand experience strategy, customer experience strategy


Product Strategy

Based on competitor's product and new trend analysis, SODA experts will work out product strategy

  • Product Feature Strategy

  • Target Audience Strategy

  • Product Price Strategy


Sales Strategy

SODA experts will work out sales strategy to help customers to start selling via right sales channels

  • Sales Org. Strategy

  • B2B/B2C Sales Strategy

  • Ecommerce Channel Strategy

  • Offline Sales Strategy

  • Before Sales Strategy

  • After Sales Strategy


Business Strategy

SODA Business Expert will audit customer's business plan for China market, then work out 

  • China Organisation Strategy: China team structure with functions

  • Business Entity Strategy: China or HK business entity strategy

  • Intellectual Property Strategy: IP strategy for the brand protection in China


Marketing Strategy

Based on customer's product strategy and budget, SODA expert will work out suitable marketing strategy

  • Marketing Org. Strategy

  • Marketing Channel Strategy

  • Advertising Budget Strategy


Strategy Monitor 

SODA strategy expert will keep monitoring and following up achievements of each strategy, give advice on progress.

Such annual service solution includes monthly call meetings and unlimited email consultings to secure the result of strategy SODA provides.

bottom of page