Weibo is one of the most popular social media networks in China, with over 570 million monthy active users(MAU).

As a social media tool, you can do the following with weibo.

1. Create and post content in form of videos, text, images and gifs in chinese language.

2. Follow and view other people content.

3. Comment and Share weibo posts.

4. Create, manage and join Weibo groups.

5. See and follow trending content

6. Used as an instant messaging app.

7. Weibo stories.

8. Follow and manage official Weibo accounts.

A weibo accont can either be a personal or official buiness account. A person account is just a typical Weibo account used by an individual to post, follow and share content as well as instant messaging etc. While a Weibo official business account refers to an official verified account for a given business or company. Unlike personal account, it comes with advance marketing features to help businesses market their products and services on the platform.

Currently, Weibo has 573 million monthly active users (MAU). This makes Weibo the second most used social media platform in China following WeChat, which currently has 1.26 billion monthly active users (MAU).

Weibo marketing refers to the use of Weibo platform to promote products and services to potential clients though weibo content marketing, Weibo Search Engine Optimization or Weibo Advertising.

It cost brands about $1500 to set up adverting account in order to start marketing their products and service in Weibo. After brands have competed the Weibo advertising setup the KPI used is cost per 1000 Impressions(CPM). Weibo advertising cost 10RMB (CPM)

Here are some of the ways of promoting your products and services on Weibo:

1. Set up your ad account and start advetising your products and services in Weibo.

2. Perform keyword research for your brand and write SEO optimized content for your brand.

3. Use Weibo Seo for your products and services to appear when a user enters certain keywords on Weibo.

4. Research analyse and define your audience then write content that attracts, interests and engages your target audience to help boost your weibo products and services.

5. Engage with your target audience throught comments and messages to help promote your products and services.

6. Use local hashings to help promote your products or services at specific locations.

7. Make use of Weibo's trending contents to guide your content efforts and promote your brand's products and services.

For more information about this check out https://www.soda-global.com/post/how-to-start-weibo-marketing-5-main-tips-to-promote-on-weibo-understand-from-here-first

Hiring a professional weibo marketing agency depends on your needs for weibo marketing and your budget. If you are a business with enough resources to hire a marketing agency, it would be worth the effort. This is because a professional weibo marketing agency has experience with marketing on Weibo, hence you will be more assured of getting a positive ROI for your investement.