For any global brand looking to enter or expand within the Chinese market, the China International Import Expo (CIIE) isn't just an exhibition—it is the ultimate strategic milestone. As we prepare for the 9th edition in November 2026, the stakes are higher than ever. China has officially entered its 15th Five-Year Plan (2026–2030), which places a massive emphasis on expanding high-quality domestic consumption. For food and beverage (F&B) brands, this translates to an unprecedented opportunity

Plan your 2026 marketing strategy with our guide to the top global food and beverage exhibitions. Explore SIAL, Gulfood, and Anuga, and learn how SODA Global’s expert booth design and construction services can maximize your ROI.

On Nov 7, 2025, Norway and China signed a dairy export agreement, officially opening the huge Chinese market for Norwegian dairy brands. This blog analyzes China’s dairy import market potential, consumer trends, growth opportunities for Norwegian dairy, and how SODA’s one-stop Chinese digital marketing services help Norwegian dairy brands build influence, drive traffic and boost sales in China.