How Redbook (Xiaohongshu) Advertising Can Drive Chinese Tourists to Your Restaurant in Europe

With the strong rebound of Chinese outbound tourism in 2025, European restaurants are uniquely positioned to capture the attention—and appetites—of millions of Chinese travelers. Among the many digital platforms shaping consumer behavior in China, Redbook (Xiaohongshu) stands out as a powerful tool for influencing travel and dining decisions abroad. If your restaurant in Europe wants to appeal to this lucrative demographic, it’s time to look at how Redbook advertising can put your brand on the map. Even better, by partnering with experts like SODA Global Marketing, you can streamline this process and start seeing tangible results fast.

Why Chinese Tourists Matter in 2025

As the world emerges from the constraints of the pandemic, China’s outbound tourism is seeing a sharp resurgence. According to recent Google Search trends and tourism reports, Chinese travelers are prioritizing experiences in France, Italy, Spain, and the UK, with food being a key highlight of their journey. Tourists are no longer satisfied with generic restaurants—they are seeking Instagrammable, review-worthy, and authentic culinary experiences.

But here’s the catch: they don’t find these restaurants through TripAdvisor. Instead, they turn to Redbook (Xiaohongshu)—a hybrid of Instagram, Yelp, and Pinterest used by over 300 million Chinese users, mostly young, urban, and experience-driven individuals.

What Is Redbook (Xiaohongshu)?

Redbook, known as Xiaohongshu in Chinese, is a lifestyle-focused social platform where users share shopping tips, travel diaries, food reviews, and daily experiences through photos, videos, and in-depth notes. It heavily influences consumer decisions, especially among affluent millennials and Gen Z.

When Chinese tourists plan their trips to Europe, they search Redbook for phrases like:

• "Best restaurants in Paris with a view"

• "Authentic Italian pasta in Rome"

• "Where to eat in Barcelona 2025"

If your restaurant isn’t appearing in these search results, you're invisible to this key audience.

How Redbook Advertising Helps Your Restaurant Stand Out to Chinese Tourists

1. Direct Access to a Niche Audience

Redbook's algorithm prioritizes personalized content. By using targeted advertising, you can show your restaurant to users actively researching food and travel in your city. This means high-intent visibility—you’re not just advertising, you’re appearing at the exact moment they’re planning their trip.

2. User-Generated Content Fuels Trust

A smart Redbook campaign doesn’t just promote your restaurant; it encourages influencers and regular users to share their own experiences. These mini-reviews, or “notes,” are perceived as more authentic and trustworthy than paid ads alone.

3. Redbook Search Optimization (RSO)

Similar to SEO on Google, Redbook content is searchable. An expert campaign will optimize your restaurant’s tags, descriptions, and imagery so that it ranks for terms Chinese tourists are actively searching.

4. Visual Storytelling Drives Foot Traffic

Chinese tourists are drawn to beautifully presented dishes and stylish interiors. Redbook excels at visual storytelling. High-quality posts and short-form videos highlighting your food, atmosphere, and location will make your restaurant irresistible.

Who Should Manage Your Redbook Advertising?

To be successful, Redbook advertising for Chinese tourists requires a nuanced understanding of Chinese consumer culture, the ability to create native-style content, and the skill to optimize and manage influencer collaborations. This isn’t a job for your usual social media intern or local PR firm.

Instead, you need professionals who:

• Are fluent in Chinese language and culture

• Understand the Redbook algorithm and ecosystem

• Can coordinate with Chinese KOLs (Key Opinion Leaders)

• Have real-time data insights and performance tracking tools

Why SODA Global Is the Right Partner

SODA Global Marketing is a Europe-based international marketing agency specializing in helping local businesses tap into the Chinese market through platforms like Redbook, WeChat, and Douyin. With a proven track record and native Chinese marketing experts on staff, SODA brings:

✅ Localized Campaign Strategy – Tailored specifically for Chinese tourists visiting your city ✅ Content Creation & KOL Management – From high-end visuals to influencer partnerships ✅ Performance Tracking & Reporting – Transparent results, clear ROI ✅ Official Redbook Agency Access – Meaning faster content approvals and premium features

Their expertise has already helped dozens of restaurants, cafes, and lifestyle brands across Europe become viral dining spots among Chinese tourists.

Success Story Snapshot

One Paris-based bistro partnered with SODA Global in early 2024. With a targeted Redbook campaign and influencer dining event, the restaurant saw:

• 5,000+ Redbook saves in the first month

• A 37% increase in Chinese walk-in traffic

• Multiple features on Chinese travel blogs and YouTube vlogs

• Bookings via WeChat and direct DMs from Chinese tourists

This transformation wouldn’t have been possible without a culturally aligned, expertly managed campaign—exactly what SODA Global delivers.

Ready to Attract Chinese Tourists in 2025?

As the Chinese outbound tourism boom continues in 2025, there’s never been a better time to invest in Redbook marketing. Don’t let your restaurant get overlooked by the very tourists who are willing to spend for a memorable dining experience.

📲 Contact SODA Global today and get a free consultation on how Redbook can bring Chinese customers through your door—whether you’re in Paris, Rome, Madrid, or any other European culinary hotspot.