• SODA Global

How to start Weibo marketing ? 5 main tips to promote on Weibo, understand from here first.

Updated: Nov 16, 2021

Weibo (微博) is a Chinese-language social media platform for microblogging that is loosely modelled on Twitter and has more than half of the Chinese market.


Weibo marketing for Chinese online marketing looks like Twitter marketing outside China
Weibo is similar as Twitter outside China

Sina Weibo was launched in August 2009 by Sina Corp, an online Chinese Media Group headquatered in Shanghai. It is an open network platform that focuses more on content sharing, visibility and community building. Sina Weibo users can upload gifs, images, videos, and text to their networks. This, combined with Weibo’s easy sharing functionality, enables Weibo to be a large source of trending content and information.


Although Weibo no longer dominates China’s social space, it is still growing fast and Weibo marketing is an essential tool for brands wanting to gain visibility in China.


Weibo marketing is best choice for launching Chinese social media content in China
Weibo Marketing


There are 5 main ways for brands to gain visibility on Weibo:


1 Weibo Influencer Campaigns

This is the most straightforward and efficient way to carry promotions on Weibo. The mechanism is a simple KOL promotion: pay or gift influencers in exchange for exposure.


2 Weibo Advertising

Weibo has a powerful advertising back-end enabling to display advertising in users news feed. Weibo ads have several advantages which make them stand out:

-Cheaper CPM

-Ability to target users following other accounts (including competitors)