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A Guide to China Healthy and Nutrition Market in 2022

How big is China healthy and nutrition supplement market


Market data for China healthy food industry


According to a new analysis by iiMedia Research, China's health supplement industry grew from RMB128.2 billion in 2015 to RMB222.7 billion in 2019 (US$35.3 billion), making it the world's second-largest consumer of health care products. The health goods market in China is expected to reach RMB328.3 billion ($52.0 billion) in 2023, according to industry estimates. Consumers' propensity to purchase health items has undergone a dramatic shift.


In the 1980s, the Chinese health food industry began to take root. In addition to a well-balanced diet, "health foods" are defined by the National Food Safety Standard as foods that claim to have specific health functions or vitamin, supplement, and mineral intakes. A wide variety of ages can benefit from these meals, but they do not treat or prevent disease.

Since China's economy is more open to overseas countries, the country has become the world's largest market in practically every product category. As a result of the rapid growth of the cutting-edge retail high tech market in China, it is currently considered a leading indicator of change in growing markets and countries.





Chinese Consumers of healthy product


Imported and functional healthcare goods have been increasingly popular with younger consumers. A recent study by Tmall Global shows that the post-85s and post-90s generations, as well as the post-95s generation, are increasingly using and accepting health care items.

Spending on imported health supplements has increased 51 percent YoY during the 1990s, when the epidemic began. There has been an increase in people's understanding of the benefits of consuming supplements to maintain a healthy diet, immune system and digestive system as well as to improve sleep and concentrate. Many people in China's first-tier cities have developed symptoms of "health anxiety" as a result of their fast-paced way of life and excessive work hours (996).



What most popular healthy supplements in China?


People still buy health supplements in the form of pills, powder, granules, and liquids. It's important to point out that the gummy type has a lot of growth recently. In the category of health foods, some newer brands like Olly and Unichi are making chewables and gummies popular. They are both from the United States and come in a variety of flavors. They've done this by making their "bear gummies" stand out and not using traditional capsules, which has made them popular with the younger generation. This has helped them grow quickly in the China market.