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All you need to know about Chinese Marketing Calendar 2024 for the year dragon

Master the content marketing calendar is the key to develop a good Chinese digital marketing strategy. You may use a good marketing calendar template to structure your product launching schedule and marketing plan to match those important events and festivals in China.


Today we would like to share you Chinese marketing calendar for 2024, the year dragon for you to know all important marketing campaign timeline.



Chinese Marketing Calendar from SODA Global Marketing


January Marketing Timeline


Key Events / Fesitivals

New Year's Day, Minor Cold, Major Cold, Annual Meeting, Laba


Marketing keywords

New Year's Eve, New Year, plan, annual, year-end summary, year-end goal achievement, Spring Festival travel, New Year's goods


Activity keywords

Double New Year, New Year, shopping center, mall, pop-up store, cover, New Year's Day, stage design, New Year's Eve, party, ceremony, variety show, concert, party


February Marketing Timeline


Key Event / Fesitival

Little New Year, Spring Festival, New Year's Eve, Valentine's Day, Lantern Festival, Beginning of Spring, Rain Water


Marketing keywords

New Year's wishes, gifts, confessions, rice balls, riddles


Activity keywords

Shopping center, mall, mahjong, national fashion, national essence, art exhibition, pop-up store, lanterns, love, Valentine's Day, flowers, romance, sweetness, welcoming the spring, going home, reunion, Spring Festival couplets, blessing characters, Year of the Dragon, New Year flavor


March Marketing Timeline


Key Event / Fesitival

Women's Day, Arbor Day, 315, Waking of Insects, Dragon Head Raising, Spring Equinox


Marketing keywords

Personal care, beauty, green plants, kites, outings, warm-up, environmental protection


Activity keywords

Lady beauty, skin care, women, gifts, care, luxury goods, pop-up store, art, designer, internet celebrity, check-in, DIY, dragon raising its head, haircut, spring thunder, peach blossom, environmental protection, energy saving, green, travel, spring colors


April Marketing Timeline


Key Event / Fesitival

Qingming Festival, Environmental Protection Day, Earth Day, Reading Day, Grain Rain


Marketing keywords

Reading, environmental protection, Grain Rain


Activity keywords

education, reading, rainy season, flowers, umbrella, windmill, funny, tricky, creative, ancestor worship, outing, travel, team building


May Marketing Timeline


Key Event / Fesitival

Mother's Day, Labor Day, 520, Beginning of Summer, Grain Full, Youth Day


Marketing keywords

Travel, tourism, gathering, maternal love, labor, love, auto show, real estate fair


Activity keywords

Exhibition, art, IP, booth, trade fair, display, standard booth, booth, expo, auto show, wedding, youth, youthfulness, passion, striving, confession, flowers, gift, companionship, growth, midsummer


June Marketing Timeline


Key Event / Fesitival

Children's Day, Dragon Boat Festival, Father's Day, 618, College Entrance Examination, Mid-Year Celebration, Summer Solstice


Marketing keywords

Childlike innocence, responsibility, Zongzi, fatherly love, promotion, graduation season


Activity keywords

Children's Day, summer vacation, interaction, June 1, atmosphere, art, party, parent-child, fun, family day, publicity, childlike fun, memories, nostalgia, success in the imperial examination, graduation, Zongzi, Qu Yuan, reunion, realgar wine, traditional festivals, vacation, travel, father's love is like a mountain, Superman, watermelon, fruit


July Marketing Timeline


Key Event / Fesitival

Party Building, Public Health Day, International Beer Festival, Summer, Summer Vacation, Lesser Heat, Greater Heat


Marketing keywords

Food, health, sports, markets, maker festivals, holidays, travel


Activity keywords

Patriotism, love for the party, carnival, parade, event marketing, cultural and creative industries, exhibitions, foodies, beer festivals, music festivals


August Marketing Timeline


Key Event / Fesitival

Army Day, National Fitness Day, Chinese Valentine's Day, Ghost Festival, Beginning of Autumn, End of Heat


Marketing keywords

Summer, Fitness, Water Sports, Love, Confession


Activity keywords

Overseas, interaction, summer, events, fruits, vegetables, party, warm-up, sports meeting, soldier, patriotism, protection, mission, love, Cowherd and Weaver Girl, couple, early autumn, maturity, change of seasons, late summer


September Marketing Timeline


Key Event / Fesitival

Teachers' Day, the beginning of the school year, Mid-Autumn Festival, Love Teeth Day, White Dew, Autumnal Equinox


Marketing keywords

Health, reunion, education, mooncakes, harvest, gratitude


Activity keywords

Mid-Autumn Festival, atmosphere, moon, interstellar, lunar, beautiful display, reunion, starry sky, aviation, universe, interstellar, travel, aircraft carrier, alien, rabbit, start of school, back to school, gratitude, flowers, chalk, go home, reunion, moon watching, holiday, travel, harvest, rice field, pastoral


October Marketing Timeline


Key Event / Fesitival

National Day, Seven Days of Joy, Halloween, Cold Dew, Frost Descent, Double Ninth Festival


Marketing keywords

Travel, tourism, gathering, candy, patriotism, harvest


Activity keywords

Conference, fashion show, autumn and winter, spring and summer releases, exhibitions, exhibition halls, museums, national celebrations, eating, drinking and having fun, holidays, traveling, respecting and loving the elderly, mountain climbing, chrysanthemum appreciation, looking far from a height, filial piety, gratitude, persimmons, cold, pumpkins, tricks, bats, horror, cross-dressing


November Marketing Timeline


Key Event / Fesitival

Double 11, Thanksgiving, Crab, Winter, Beginning of Winter, Light Snow


Marketing keywords

Shopping spree, thank you consumers, discounts, promotions


Activity keywords

Live broadcast, e-commerce, Taobao, promotion, discount, winter, cold, keep warm, snow, dumplings


December Marketing Timeline


Key Event / Fesitival

Double 12, Christmas, Christmas Eve, New Year's Eve, New Year's Day, New Year, Heavy Snow, Winter Solstice


Marketing keywords

Year-end celebration, New Year's Eve, carnival, lighting ceremony, health care


Activity keywords

New Year, display, Christmas, window, winter, celebration, annual meeting, anniversary, party, cyberpunk, snow, cold, winter, dumplings, apple, gift, carnival, year-end review, New Year's plan


Chinese marketing calendar conclusion

Local events, fesitivals and global fesitivals make the full Chinse marketing calendar map

After you know the whole dragon year Chinese marketing calendar, you can match them with Chinese social media postings, Contact with SODA to get more details about Chinese social media marketing and advertising, SODA can help as Chinese digital marketing agency to serve at one stop.

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