Unveiling Top Global Travel and Tourism Exhibitions of 2026 with SODA's Comprehensive Booth Services

The travel and tourism industry is roaring back to life, with global exhibitions emerging as the ultimate catalyst for brand expansion, partnership building, and market penetration. For destinations, hotels, tour operators, and travel tech firms, 2026’s lineup of iconic trade shows offers unparalleled access to decision-makers, buyers, and consumers worldwide—from Berlin to Shanghai, London to Dubai.

But standing out in these bustling hubs requires more than a compelling offering: it demands a visually striking, functional booth, seamless logistics, and localized support. SODA Global Marketing specializes in travel-focused exhibition solutions: customized booth design, China-manufactured quality construction, on-site photography, and multilingual interpreting. Below, we’ve curated 2026’s must-attend global travel exhibitions and how our services help you maximize your ROI.

2026’s Leading Global Travel & Tourism Exhibitions by Region

Europe: Industry Flagships

ITB Berlin (Germany) – Official Site

The world’s most influential travel trade show celebrates its 60th anniversary (March 3-5, 2026) at Berlin Expo Center City. Hosting 5,800+ exhibitors and 100,000+ attendees from 170+ countries, it covers niche segments like adventure tourism, luxury travel, and travel tech—plus a renowned convention featuring industry trend forecasts.

Fitur Madrid (Spain) – Official Site

A cornerstone of Ibero-American tourism (January 21-25, 2026) at IFEMA Madrid, welcoming 9,000+ exhibitors and 200,000+ attendees. Ideal for brands targeting Europe, Latin America, and Africa, with a focus on hospitality, cultural tourism, and MICE (Meetings, Incentives, Conferences, Exhibitions).

WTM London (UK) – Official Site

The global tourism industry’s definitive event (November 3-5, 2026) at ExCeL London, uniting destinations, tour operators, and tech providers to shape the future of travel.

Asia: Growth Powerhouses

ITB China (Shanghai) – Official Site

China’s leading B2B travel exhibition (May 26-28, 2026) at Shanghai World Expo Exhibition & Convention Center. With 4,000+ exhibitors and 80,000+ buyers, it’s the gateway to China’s $720 billion domestic tourism market, focusing on cross-border travel and luxury experiences.

Arabian Travel Market (Dubai, UAE) – Official Site

The Middle East’s premier travel sourcing event (May 4-7, 2026) at Dubai World Trade Centre, connecting 3,000+ exhibitors to 90,000+ buyers from GCC, Africa, and South Asia. Perfect for luxury tourism, hospitality, and MICE brands.

ILTM Asia Pacific (Singapore) – Official Site

A luxury travel focused show (June 29-July 2, 2026) at Marina Bay Sands, attracting high-net-worth travel advisors and premium destination representatives.

North America: High-Impact Platforms

PGA Show (Orlando, USA) – Official Site

North America’s largest golf and leisure travel event (January 20-23, 2026) at Orange County Convention Center. Host to 40,000+ industry professionals, it’s ideal for golf resorts, travel tech, and outdoor tourism brands.

GBTA Convention (Singapore, USA-aligned) – Official Site

A global business travel summit (May 12-13, 2026) at Marina Bay Sands, connecting corporate travel decision-makers and service providers.

SODA’s Travel-Tailored Exhibition Services

Travel exhibitions demand booths that tell a story—our solutions are designed to showcase your brand’s unique value while meeting industry-specific needs:

Custom Booth Design: From immersive VR destination experiences to modular display zones for brochures and demos, we create booths that attract foot traffic and highlight your offerings. For shows like ITB Berlin and WTM London, we prioritize interactive elements (e.g., touchscreen maps, video walls) to engage global buyers.

Quality Construction: China-manufactured materials ensure durability for high-traffic halls, with eco-friendly options (recyclable fabrics, low-carbon structures) aligned with 2026’s sustainable tourism trends.

On-Site Support: Professional photography captures your booth, product demos, and networking moments for post-event marketing (social media, investor pitches). Our multilingual interpreters (Mandarin, English, Arabic, Spanish, French) bridge communication gaps with international buyers—critical for shows like Arabian Travel Market and Fitur Madrid.

End-to-End Logistics: We handle global shipping, customs clearance, and on-site assembly for all 2026 exhibitions—from Shanghai’s ITB China to Berlin’s ITB Berlin—ensuring compliance with local regulations (e.g., China’s event safety standards, EU accessibility guidelines).

Stand Out at 2026’s Top Travel Exhibitions

Whether you’re a destination marketing organization debuting at ITB China, a luxury hotel chain expanding via ILTM Asia Pacific, or a travel tech firm showcasing at WTM London, SODA Global’s turnkey solutions eliminate the stress of international exhibitions. Our deep understanding of the travel industry’s unique needs—from storytelling-focused booths to cross-cultural communication—ensures your brand makes a lasting impression.

Ready to elevate your 2026 travel exhibition presence? Contact SODA Global today to discuss customized booth design, construction, photography, or interpreting services—and secure your spot at the year’s most influential trade shows.