How UK Restaurants Can Attract Chinese Tourists and Students Through WeChat & Redbook Marketing
- Tai Hong Qin
- Jul 25
- 3 min read
Why UK Restaurants Must Tap Into the Chinese Tourist and Student Market
According to Wikipedia, over 815,000 Chinese tourists visited the UK in recent years, and over 150,000 Chinese students are currently studying across the country. These audiences are highly influential and spend more than average per visit especially on food experiences. But if you’re not reaching them through WeChat and Redbook marketing, you're missing out on massive opportunities.
WeChat and Redbook (Xiaohongshu) dominate China’s digital ecosystem. UK Restaurants Can Attract Chinese Tourists & Students Through WeChat & Redbook.
Why WeChat Matters:
Over 1.3 billion active users globally.
Supports brand accounts, in-app payments, and location-based promotions.
Ideal for loyalty programs, e-menus, bookings, and more.
Why Redbook (Xiaohongshu) Works:
Social platform where users discover lifestyle content, reviews, and travel experiences.
Highly trusted by Gen Z and millennial Chinese users.
Drives word-of-mouth through influencer (KOC/KOL) posts and hashtags.
💡 Restaurants can post food reviews, chef stories, and venue highlights on Redbook while using WeChat for reservations, promotions, and customer loyalty. Who Should Manage WeChat & Redbook Marketing?
WeChat and Redbook platforms are complex and culturally nuanced. It’s not just about translation, it’s about localization and platform expertise. That's why a professional China-focused agency is critical.
SODA Global: Your Trusted China Marketing Partner
SODA Global specializes in helping Western brands succeed in China’s digital landscape. Whether you're a Michelin-star restaurant or a growing local eatery, SODA Global provides end-to-end WeChat and Redbook marketing services, including:
Setting up verified WeChat & Redbook accounts
Campaign strategy and content localization
KOL/KOC collaboration & influencer management
Geo-targeted ad campaigns
Analytics and performance optimization
🔗 Learn more about our WeChat Marketing Services. Benefits of Hiring a WeChat & Redbook Marketing Company
1. Localized Content That Converts
Understanding what resonates with Chinese audiences — from photo aesthetics to slang — is key. UK restaurants can attract Chinese tourists & students through WeChat & Redbook by leveraging these cultural insights. SODA Global has native Chinese marketing experts who craft culturally relevant content that drives action.
2. Compliance with Chinese Regulations
Both platforms have strict requirements. SODA ensures your account setup, ad copy, and user data handling meet regulatory standards.
3. Cost-Effective Influencer Campaigns
Redbook campaigns are highly effective when using the right influencers. SODA has access to vetted KOCs (Key Opinion Consumers) who are trusted by local Chinese communities in the UK.
🔗 Check out how we run Redbook KOL Campaigns. Actionable Strategies for UK Restaurants
• Run Redbook Campaigns Featuring Your Dishes
Invite Chinese students or influencers to review your dishes. Include keywords like “authentic British cuisine” or “hidden gem in London” in Redbook captions.
• Launch Seasonal Promotions on WeChat
Use WeChat's mini-programs to create digital coupons or offer a student discount with ID verification. Create buzz during peak travel seasons.
• Geo-Target Ads to Chinese Tourists
WeChat allows hyper-local ads targeting visitors at UK airports, universities, or shopping hubs. Ideal to bring foot traffic to your venue.
Success Story: A London Eatery’s Journey with SODA
One London-based Asian fusion restaurant partnered with SODA Global to build their WeChat presence and launch a Redbook influencer campaign. Within 3 months:
Monthly Chinese student footfall increased by 68%
Redbook posts received over 45,000 views
Menu items mentioned in influencer posts sold out multiple weekends in a row
They leveraged our WeChat Mini Program Service to streamline bookings and digital loyalty. UK Restaurants Can Attract Chinese Tourists & Students Through WeChat & Redbook. Ready to Attract Chinese Diners?
The Chinese market isn’t a future opportunity — it’s a present necessity. Whether you're targeting Chinese students or tourists, WeChat and Redbook marketing is the most effective way to drive real results.
Why Choose SODA Global?
✅ Native Chinese marketing team
✅ Strong track record in UK F&B industry
✅ Proven influencer and advertising strategies
✅ Flexible plans for restaurants of all sizes
📩 Start your journey with us today. Contact SODA Global for a free consultation and proposal tailored to your restaurant’s goals. With expert help, UK restaurants can unlock a loyal, high-spending customer segment. From setting up your brand on WeChat and Redbook to running high-ROI campaigns, SODA Global is here to make your brand resonate with Chinese tourists and students.
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