• SODA Global

This Week's Top Stories About How To Advertise In China

Updated: Nov 2, 2021

China is recording significant growth in the advertising sector. The country's advertisement revenue has been surging thanks to improved internet connectivity. However, the onset of Covid-19 slowed down the advertising, but operations will resume to normalcy with time. The great purchasing power of Chinese consumers is also playing a significant role in transforming the advertising market. How to advertise in China? China's advertising strategies are exceptional, and the rules here are different. Forget about Facebook, Instagram, YouTube, and Twitter when talking about advertising in this country. Therefore, the following tips may be helpful to western investors and entrepreneurs intending to benefit from the Chinese advertising market. If you want spend limited budget and advertiser in China, this article will tell you!


SODA Global Marketing China market focus, help you to launch business in China, Chinese digital marketing and China e-commerce management.Website:  www.soda-global.com, Address: 41 Buckingham Way, Wallington, Surrey SM6 LU, UK

Chinese Search Engines


In China, there are both traditional and modern advertising strategies. The old-fashioned strategies include use of radio, TV, and Newspaper Ads. In recent years, these ancient modes of advertising have contributed less to the advertising market. Most businesses have shifted to the internet to create awareness about their products. Here, companies and single businesses mostly use search engines and other online tools to reach their target market.


Baidu dominates the Chinese search engine market. Google has no place in China and may not be ideal for promoting the business in this country. Reportedly, more than 60% of china’s research is carried on Baidu. The Chinese Google has various Search Engine Marketing (SEM) options, including Search Engine Optimization (SEO) and Pay per Click (PPC). Moreover, there is Baidu Brand Zone and Display Advertisement.


Setting up advisements on Baidu can be challenging as one needs a license to prove ownership of the website. Also, one should have more than $7,000 to create an account with Baidu. The website should also use Mandarin Chinese Keywords to help drive more online traffic. Other Chinese search engines include Sogou and Qihoo 360. Baidu may help reach many consumers in mainland China.


SODA Global Marketing China market focus, help you to launch business in China, Chinese digital marketing and China e-commerce management.Website:  www.soda-global.com, Address: 41 Buckingham Way, Wallington, Surrey SM6 LU, UK

Chinese Social Media