Why Your Singapore Brand Needs a Douyin (TikTok China) Strategy—Even Before Entering the Market

SODA Global
Jul 2
2 min read

The Explosive Power of Douyin (TikTok China) for Singapore Brands

China’s $50B+ health supplement industry is dominated by short-video platforms like Douyin (TikTok China), where livestreaming and viral trends drive 60% of all sales. Yet, most Singapore brands still focus only on WeChat and Xiaohongshu (Redbook), missing a massive opportunity.

If you’re selling health supplements, beauty products, or wellness-focused goods, a Douyin for Singapore brands strategy isn’t optional—it’s essential—even if you haven’t officially entered China yet. Here’s why:

1. Douyin Dominates China’s E-Commerce—and Health Supplements Are Booming

#新加坡养生 (#Singapore wellness) and other health-related hashtags have 500M+ views on Douyin.
Livestream sales in China hit $480B in 2023, with health products among the top categories.
Unlike WeChat (a closed ecosystem), Douyin’s algorithm pushes viral content to new users, making it perfect for brand discovery.

2. Why Singapore Brands Struggle—and How to Fix It

Many Singapore brands make 3 critical mistakes in China:

Relying only on WeChat/Redbook – These platforms require existing followers, while Douyin helps you reach new audiences organically.
Ignoring livestream selling – 70% of Chinese consumers prefer buying via live commerce.
Underestimating trend-jacking – Hashtags like #熬夜补救 (#late-night recovery) and #健康生活 (#healthy living) can make your brand trend overnight.

Solution? A Douyin-first strategy with:

✔ Bilingual livestream hosts (Mandarin + English) to engage cross-border shoppers.

✔ KOL collaborations with Chinese health influencers to build trust.

✔ SEO-optimized product tags to rank for trending supplement keywords.

3. How SODA Global Helps Singapore Brands Win on Douyin

At SODA Global, we specialize in Douyin for Singapore brands, offering:

✅ End-to-end Douyin livestream setup – From hiring bilingual hosts to optimizing real-time sales funnels.

✅ Trend-jacking health hashtags – We identify viral topics like #新加坡保健 (#Singapore health) to boost visibility.

✅ KOL & KOC partnerships – We connect you with trusted Chinese health influencers to endorse your supplements.

✅ Cross-border payment & logistics – We simplify tax, shipping, and RMB settlements so you focus on growth.

Case Study: A Singapore collagen brand saw 300% sales growth in 3 months after we optimized their Douyin livestreams and partnered with beauty KOLs.

Who Should Use Douyin for Singapore Brands?

This strategy works best for:

Health supplement brands (vitamins, collagen, TCM)
Beauty & skincare companies (anti-aging, clean beauty)
Wellness & fitness products (protein powders, detox teas)
Luxury food & beverages (organic teas, bird’s nest)

If you’re already selling in Singapore or Southeast Asia, Douyin lets you test China demand before full market entry—minimizing risk while maximizing exposure.