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All you need to know about crypto marketing strategy in China

Blockchain,Cryptocurrency, NFT…Such top popular keywords are becoming more and more familiar with people around the world, 区块链,加密货币, they are spreading quickly same in China.

These are latest technological trends in the world. Distributed ledger technology is revolutionizing every sector of our life at a rapid rate since its inception. As the world is embracing cryptocurrency with open arms, the fascination for cryptocurrencies like bitcoin, Ethereum, and blockchain has reached an all-time high.

Blockchain NFT Crypto Marketing in China SODA Global Marketing

Lately, a lot of people have started talking about blockchain technology development in China, how to promote blockchain project to China. If you're one of those people who wants to learn what it is and how it works, you've come to the right place.

What is status for Blockchain Industry in China

The Chinese central government says a blockchain industrial ecosystem is required. Efforts should be made to deepen blockchain's economic integration.

Authorities define industrial policy based on regulatory frameworks and use cases. In 2020, China's national ministries, province governments, and provincial capitals enacted 217 blockchain-related policies, rules, and programs.

Blockchain technology firms have expanded efforts to address technical industry support. Blockchain startups abound. Since 2019, 57 percent of 1,000 blockchain-related businesses are startups, while just 23% are typical IT firms. Internet behemoths like Baidu, Alibaba, Tencent, and are aggressively expanding blockchain application designs.

Financial technology or "fintech" is one of the biggest uses of blockchain in China. Blockchain-backed initiatives have featured virtual currencies, supply chain finance, and transaction processing. This includes anything from Bitcoin to Libra. Fintech encompasses organizations that are using new technology to both enhance and disrupt the financial industry. Fintech adoption in China is at an 87 percent rate, according to a 2019 EY analysis that surveyed 27,000 customers in 27 regions.

Despite China's restriction on initial coin offerings,the Deputy Director of the PBOC has reiterated China's commitment to the development of its own sovereign digital currency.

Currently being tested in major cities, this money will be made available to commercial banks by the central bank for their consumers to receive and use using digital wallets or other apps. The currency's issue using real cash would be expedited to minimize the impact on the economy.

China- a hub for crypto investors:

China is always developing, and every industry changes every year. Many of China's largest cryptocurrency projects came from Shanghai and Beijing. We can see more and more Chinese cryptocurrency projects are promoted in China, so a well-designed marketing plan for the project has become an important part. This will help the project to expand quickly and increase its valuation on the market.

China continues to be a key element in the growth and use of cryptocurrencies. The country of China is one of the strongest boosters and believers in this technology and has always been at the forefront of its development. Therefore, if you want to invest in this new form of currency, China is the place to do it.

Marketing strategy for crypto and blockchain projects:

Cryptocurrency marketing is one of the most important parts of this industry. There are tons of things to consider, and you need to be careful when you are planning to do marketing for your crypto project.

Here are some key steps for marketing a crypto project.

Select suitable social channels

Social Media platforms are important when it comes to cryptocurrency marketing because they allow you to reach out to millions of people in China quickly. Chinese social media platforms like WeChat, Weibo, Zhihu, you can post your crypto project information there to attract your audience’s attention.

Make good use of blockchain medias

It is very powerful to publish your article on blockchain medias to drive traffic to your website, since all audiences are your target audience.

Besides, some financial media are also helpful for crypto marketing.

Make good use of Chinese crypto KOL

Normally KOL will be required to audit Crypto platform or project details, since China government is strict on the description of common media.


Even though blockchain is a sensitive keyword in China, this trending technology will not stop the development in China. You have to make good use of the right channel to promote your project in a right way, present a legal project in China that is still working.

SODA Global Marketing provides a one stop service to help your blockchain project by Chinese social media, Chinese blockchain press release and Chinese crypto KOL, making Chinese digital marketing easier with us!


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