In China, the marketing Calendar year 2022 is most awaited. Calendar year 2022 in China remarks that new hope and opportunities are coming. Despite the fact that the pandemic Covid-19 struck in the last two years (2020 & 2021), online marketing has surpassed all expectations. Almost everyone uses social media for a variety of reasons, including job, services, cuisine, and even online marketing and buying for the sake of safety.
The Year 2022 in China is the tiger which is regarded as the king of all beasts. 2022 is the Tiger Year, which begins on February 1st, 2022 and ends on January 21st, 2023. The Tiger is a symbol of strength, exorcism, and bravery in the Chinese zodiac. Hats or shoes with a tiger picture are regarded to be lucky in the year 2022 as a Water Tiger year.
Public Holidays in China Calendar Year 2022
Apart from tiger-themed caps and shoes, online marketing experts and various e-commerce enterprises are planning the entire Calendar Year Activities in China 2022.
Source: StudyCli.org
Main China Public Holidays in 2022
New Year's Day - Jan.1st
Chinese New Year - Jan.31st to Feb.6th
Qingming Festival - April 5th
Labor Day - May 1st
Dragon Boat Festival - June 3rd
Mid-Autumn Festival - September 10th
National Day Golden Week - October 1st to 7th
Other Chinese Festivals & Holidays in 2022
Chinese people is using China traditional calendar to track some important dates in the whole year, which can indicate milestones for agriculture and traditions.
For example Lanterm Festival, Summer Solstice, Chinese Valentine's Day, Autumn Equinox...
Year of the Tiger Marketing Tips in China’s Festivals & Holidays 2022
There are some hot selling niches in different festivals, you can refer this summary to see when can be the right time to launch or promote your products in China.
New Year's Day
New Year's decoration
Gift
Fashion
Applicants
Kitchen Kits
Chinese New Year
Chinese New Year Decorations
Gifts about Tiger topic
Shoes&Hats
Chinese Valentine's Day
Flowers
Love gifts
Couple clothes
Toys
Accessories
Chocolates&Candies
Women's Day
Fashions
Cosmedics
Skincare
Lady healthy care products
Gift
Luxury brands
Flowers
Teacher's Day
Flower
Accessories
Gifts
Chocolates&Candies
Single Day
Fashion
Cosmetics
Skincare
Luxury
Shoes
Winter Solstice
Winter hats&gloves
Jackets&coats
Tea&Coffee
Blanket
Marketing Channels can do marketing based on this calendar
There is not obvious gap between marketing calendar for digital marketing or traditional marketing now in China.
For example, Single Day (Nov.11th) is the biggest ecommerce promotion day in the whole year, but it also becomes top important promotion day for physical retail stores.Offline and online are competing on every promotion day to catch as more traffic as possible.
Whatever marketing channel you are choosing, social media, press release, KOL, offline advertising...You can invest them on suitable calendar based on your niche.
Marketing Calendar Years in China 2022 Analysis
All marketing specialists in China will use the calendar year 2022 as a starting point for promoting companies and bringing their products to China. China is one of the most successful e-Commerce enterprises in the world, catering to the requirements of the Chinese people while also expanding prospects for international items. International companies raise brand awareness, and retailers can use shopping festivals to increase sales and market to Chinese customers. For individuals planning to sell and advertise their items on China's main e-commerce marketing platforms, such as Tmall Global, JD.com, Xiaohongshu, Zhihu, and Tiktok Douyin, the calendar year 2022 serves as a template.
As part of China's Calendar Year 2022 e-commerce marketing platforms, SODA Global marketing provides one station marketing and sales service, which includes China company registration, Chinese social media marketing, Chinese E-commerce listing and distribution. SODA-Global extends guidelines for the Calendar Year of China 2022 in order to promote international brands from around the world.