• SODA Global

Top 12 Baidu SEO Important Strategies VS Google SEO

Updated: May 10

When global brands decide to enter China, most owners will meet challenge for search engine marketing. Whether I can use Google SEO marketing to target Chinese audience too?I heard about Baidu, but how to do SEO on Baidu?

Today SODA Global Marketing expert would like to share you TOP 12 Baidu SEO important strategies for you to understand more clearly about the solutions to questions you may have.

How to make Baidu SEO SODA

Is Google and Baidu same?

From Jan.2020 to Jan.2022, global top search engines are Google, Bing, Yahoo, Baidu and Yandex based on status from Statista.

However, Google is not allowed to use in China due to government's policy. Few users use VPN to view Google for their search queries.

There are some search engine platforms in China, here I would like to introduce Top search engines first.

Top 5 search engine in China


Baidu is China's largest search engine, with a market share of more than 75% and an estimated 222 million daily active users. In example, despite its fame in the west, Google controls just 2.34 percent of the Chinese search engine market by using VPN.


Sougou has a market share of roughly 15% and is utilized monthly by roughly 695 million active users. This makes it the second-largest search engine in China, after Baidu. And, while it is unlikely to overtake its rival, Sogou is showing no signs of stopping down.


Shenma is a mobile-exclusive search engine that functions as a combination of a search engine, an app store, and an e-commerce site. Shenma is owned by Alibaba, China's largest e-commerce company, and is integrated with UC Browser, the country's second largest internet browser, giving it access to over 500 million users.


Haosou, formerly 360 Search, controls around 2.52 percent of the Chinese search engine market. It is mostly aimed at expert users who are technologically competent and concerned about web security.


Youdao was founded in 2007 by Chinese technology company NetEase. It is a combination