Updated: Mar 18, 2022
If you want to launch or develop your business in China, you can not miss WeChat Marketing. In the first quarter of 2021, WeChat also known as Weixin had over 1.24 billion monthly active users from a wide range of age groups. WeChat is the most significant social app in China. Something beyond a chat App, WeChat is a super App. You can utilize WeChat to send message，to follow brands, to watch videos, and discover more. WeChat Marketing is an important platform that merchants must not miss.
Merchants can use WeChat for an immense number of capacities: WeChat advertising, brand publicity, customer communication and service, even e-commerce. WeChat is a must-have for marketers. On WeChat, everything is possible! But how to maximize the benefits of using WeChat and the WeChat market? Here are some tips you should do to optimize your WeChat.
A quick list of steps to join WeChat
Step 1: Register a WeChat official account
Draw in target audiences
Send pop-up messages to contacts following the page
More trusted by customers
Generate users to the official website/e-commerce page
There are 3 types of official accounts on WeChat: the service account, the subscription account, and the corporate.
Step 2: Content creation on WeChat official account
Create WeChat article with design and publish
Each article should include 400-600 Chinese words
Keywords (SEO) need to run
Creating the design style based on your industry and content. For example, story-telling on WeChat with official Account
Step 3. Marketing on WeChat
WeChat Advertising is a good tool to invest, which can attract your target audience. (Attention: If you register a China company, then you can apply for one ads account)
Offline ads is also a good way to publicity, like ads on elevators in your target audience buildings
SODA Global Marketing can help you to gain followers through organic traffic or ads online or offline.
Step 4. Social selling on WeChat
WeChat Business Account Setting
WeChat Store Technical set up
WeChat store products listing
1. WeChat is innovating and presenting exciting new features to connect brands and customers.
One of these features is the Shake, which allows offline businesses to interact with nearby mobile users.
1. Another creative feature is the Mini Program on WeChat.
WeChat applets can be used for a variety of purposes, including e-commerce, utility programs, mini games, and news. Provide more advanced functions, such as geographic positioning, task management, discount coupons, etc.
3. In addition to the streaming feature just added by WeChat.
Live streaming has been extremely popular in China since the outbreak of the Covid-19. By this way, China's consumer industry never has market indifference even in the home isolation. In addition to the use of streaming sales by e-commerce, many businesses also choose to use streaming for popular science or publicity. For example, the League of Legends uses live game streaming to attract users.
Do you need help with your WeChat marketing strategy in China?
WeChat is a promising commercial marketing tool with great potential in providing branded content and interacting with Chinese consumers. If you are interested in Chinese market, WeChat marketing is a way for success.
SODA Global Marketing believes these are some WeChat marketing methods that can help you start supporting your marketing plan in China and increase your chances of success. SODA global can help you to power your brand by an efficient way. SODA Global Marketing provides one station marketing and sales service, which includes China company registration，trademark registration, Chinese social media marketing (WeiBo, WeChat, Red Book, Tiktok etc.), Chinese Press Release and Public Relations. E-commerce listing and distribution（Tmall & Taobao etc.), If you want to know more about WeChat marketing, please visit our official website by click here, and contact us at email@example.com for consultation.